Legal

PRIVACY POLICY

Last updated: May 2025

At Esmerally, your privacy is something we take seriously. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website, purchase our products, or interact with our communications. By using our site, you agree to the practices described below.

1. Information We Collect

We collect information you provide directly to us, including:

Identity & contact data: your name, email address, and shipping/billing address when you place an order or create an account.
Payment information: credit card and payment details processed securely by Stripe and Shopify Payments. We do not store full card numbers on our servers.
Order history: products purchased, order amounts, and fulfillment records.
Device & usage data: IP address, browser type, operating system, pages visited, and referring URLs collected automatically when you use our website.
Cookies & tracking technologies: small data files stored on your device that help us recognize you and remember your preferences.

2. How We Use Your Information

To process and fulfill your orders, and communicate order status and shipping updates.
To send transactional emails such as order confirmations and receipts.
To send marketing emails, promotional offers, and product updates — you can opt out at any time by clicking "Unsubscribe" in any email or contacting us directly.
To improve our website, products, and customer experience based on usage patterns.
To detect and prevent fraud or unauthorized activity.
To comply with legal obligations, including tax and accounting requirements.

3. Cookies & Tracking

We use three categories of cookies:

Essential cookies: necessary for the website to function — they enable your shopping cart, secure checkout, and account sessions.
Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics). These are anonymized and aggregate.
Marketing cookies: used to show you relevant ads and measure campaign effectiveness across platforms.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

4. Third-Party Services

We share data with trusted third-party providers who help us operate our business:

Shopify: our e-commerce platform processes payments and manages your order data. Shopify is PCI-DSS compliant.
Stripe: payment processing. Your card details go directly to Stripe and are never stored on our servers.
Klaviyo: email marketing platform that stores your email address and engagement data to send you relevant communications.
Google Analytics: website analytics. Data is anonymized and used in aggregate to understand traffic patterns.

We do not sell your personal information to third parties for their own marketing.

5. Data Retention

We retain order and purchase data for 7 years to comply with applicable tax and accounting regulations. Email marketing data is retained until you unsubscribe or request deletion. Device and usage data collected via analytics is retained for up to 26 months.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: request a copy of the personal data we hold about you.
Correction: ask us to correct inaccurate or incomplete data.
Deletion: request that we erase your personal data, subject to legal retention requirements.
Opt-out: withdraw consent for marketing emails at any time via the unsubscribe link.
Residents of the European Union (GDPR) and California (CCPA) have additional rights including data portability and the right to know what data is sold or disclosed. We honor all such requests.

To exercise any of these rights, contact us at privacy@esmerally.com. We will respond within 30 days.

7. Children's Privacy

Our products and website are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately at privacy@esmerally.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

9. Contact

Questions, concerns, or requests related to this Privacy Policy can be directed to:

Esmerally
Privacy Team
privacy@esmerally.com

1. Information We Collect

We collect information you provide directly to us, including:

Identity & contact data: your name, email address, and shipping/billing address when you place an order or create an account.

Payment information: credit card and payment details processed securely by Stripe and Shopify Payments. We do not store full card numbers on our servers.

Order history: products purchased, order amounts, and fulfillment records.

Device & usage data: IP address, browser type, operating system, pages visited, and referring URLs collected automatically when you use our website.

Cookies & tracking technologies: small data files stored on your device that help us recognize you and remember your preferences.

2. How We Use Your Information

To process and fulfill your orders, and communicate order status and shipping updates.

To send transactional emails such as order confirmations and receipts.

To send marketing emails, promotional offers, and product updates — you can opt out at any time by clicking "Unsubscribe" in any email or contacting us directly.

To improve our website, products, and customer experience based on usage patterns.

To detect and prevent fraud or unauthorized activity.

To comply with legal obligations, including tax and accounting requirements.

3. Cookies & Tracking

We use three categories of cookies:

Essential cookies: necessary for the website to function — they enable your shopping cart, secure checkout, and account sessions.

Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics). These are anonymized and aggregate.

Marketing cookies: used to show you relevant ads and measure campaign effectiveness across platforms.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

4. Third-Party Services

We share data with trusted third-party providers who help us operate our business:

Shopify: our e-commerce platform processes payments and manages your order data. Shopify is PCI-DSS compliant.

Stripe: payment processing. Your card details go directly to Stripe and are never stored on our servers.

Klaviyo: email marketing platform that stores your email address and engagement data to send you relevant communications.

Google Analytics: website analytics. Data is anonymized and used in aggregate to understand traffic patterns.

We do not sell your personal information to third parties for their own marketing.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: request a copy of the personal data we hold about you.

Correction: ask us to correct inaccurate or incomplete data.

Deletion: request that we erase your personal data, subject to legal retention requirements.

Opt-out: withdraw consent for marketing emails at any time via the unsubscribe link.

Residents of the European Union (GDPR) and California (CCPA) have additional rights including data portability and the right to know what data is sold or disclosed. We honor all such requests.

To exercise any of these rights, contact us at privacy@esmerally.com. We will respond within 30 days.

8. Changes to This Policy